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Can Your Brand Pull Off A Controversial Marketing Stunt?


4. Ensure Brand Affinity First

Before a company, product or service should plan a controversial marketing stunt, they need to determine that they have a brand and that it has a high affinity with its audience. Brand loyalty can be habitual and habits change. Brands with high affinities, such as Nike, have a deep emotional connection with their followers, and that love transcends temporary controversy. - Katie Schibler ConnKSA Marketing + Partnerships


https://www.forbes.com/sites/forbesagencycouncil/2018/12/17/can-your-brand-pull-off-a-controversial-marketing-stunt/#74e257f33a4b


#forbes #forbesagencycouncil #marketing #partnerships #brandaffinity #controversialmarketing #marketingstunt

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