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Can Your Brand Pull Off A Controversial Marketing Stunt?

4. Ensure Brand Affinity First

Before a company, product or service should plan a controversial marketing stunt, they need to determine that they have a brand and that it has a high affinity with its audience. Brand loyalty can be habitual and habits change. Brands with high affinities, such as Nike, have a deep emotional connection with their followers, and that love transcends temporary controversy. - Katie Schibler ConnKSA Marketing + Partnerships


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