Can Your Brand Pull Off A Controversial Marketing Stunt?
4. Ensure Brand Affinity First
Before a company, product or service should plan a controversial marketing stunt, they need to determine that they have a brand and that it has a high affinity with its audience. Brand loyalty can be habitual and habits change. Brands with high affinities, such as Nike, have a deep emotional connection with their followers, and that love transcends temporary controversy. - Katie Schibler Conn, KSA Marketing + Partnerships