14 Ways Print Advertising Can Provide New Audience Potential For Your Company
8. Remember The 'Rule Of Seven'
It takes at least seven exposures for a consumer to act on a message. When you identify your consumer's journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only cost-efficient, but also incredibly effective when the consumer journey is clear. - Katie Schibler Conn, KSA Marketing + Partnerships