Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the potential of artificial intelligence (AI).

3. Generate Leads And Connect With Consumers

Virtual assistants have the ability to save agencies a significant amount of time with their ability to generate leads and connect with consumers independently. For example, chatbots are becoming increasingly popular through social media and websites. Agencies now can leverage virtual assistants to communicate directly with consumers without human assistance, giving back time to your team. – Katie Schibler Conn, KSA Marketing + Partnerships